Volunteer for the uHeart Digital Media Conference!

Hello PRSSA members!

This year, PRSSA members have an opportunity to attend the 2014 uHeart Digital Media Conference free of charge by volunteering! The conference takes place Thursday, Oct. 9 and Friday, Oct. 10 at the Radisson Hotel on The University of Toledo’s Health Science Campus.

The two-day conference features speakers from Seelio, McGraw-Hill, Capstone Media, Gamer Saloon, Good F*cking Design Advice, and more. The conference focuses on how the communications field is evolving through the development of technology. To learn more, visit the conference’s about section of their website.Registration for students is normally $55, but PRSSA students who volunteer will get to attend the conference and go behind-the-scenes for free! We are looking for 5-7 volunteers, so if you are interested please be sure to let us know ASAP before spots fill up.

This opportunity is only available to students who regularly attend PRSSA meetings – it is not required to be a paid member, but paid members also can volunteer.

If you’re interested in volunteering, contact Sam Watson atsamantha.watson2@rockets.utoledo.edu.

Get published!

When it comes to building your resume and skills, PRSSA offers a lot of opportunities for students. One such opportunity is writing for PRSSA’s newspaper, FORUM, or the Progressions blog.

By writing for one (or both!) of these publications, students do a number of things, including:

-Improve writing skills, which are essential in any field within PR and communications;

-Get their name on a national publication seen by upwards of 12,000 people; and

-Add a valuable piece to their portfolio and resume.

Many students decide not to write for these publications because they are not confident in their writing skills, but the editors of both Progressions and FORUM are there to help! They provide valuable feedback and help you to create a well-written piece for publication.

Last year, UT PRSSA’s president Sam Watson had an article published on the front page of FORUM. Not only is her name at the very front of a national publication, but the University of Toledo is written right below her name. This brings recognition not only to the student, but to the chapter they represent as well!

If you are interested in writing for either publication (and you should be!), check out the News & Intelligence section of the PRSSA website for more information.

Come to the PRSA Luncheon!

It’s that time of year again! PRSA luncheons will be starting up again this month, and we’re inviting all of our members to attend.

This month’s luncheon is at 11:30 on Friday, September 19 at Mancy’s Italian. The cost for students is $12, which pays for your lunch and the speaker.

The speakers this month are Angie Clark of Clark Research Consulting, Inc.and Colleen Dowd Kollman of Kollman Research Services. They will discuss a variety of newer qualitative methodologies, such as online bulletin boards, web cams and mobile device-based tools, and how they can provide valuable insights into the experiences, behaviors and perceptions of consumers.

These lunches are a great way to network with a variety of professionals in the area and learn about the ever-changing field of PR and marketing. We strongly encourage every student to attend as many as possible.

If you would like to attend, please email utoledoprssa@gmail.com no later than September 16, and tell us if you prefer chicken parmesan or lasagna!

A lesson in crisis PR from DiGiorno

Unless you live under a rock, you’ve heard about the story of Ray Rice.

On Monday, thousands of women (and men) took to Twitter to discuss their experiences with domestic violence, using the hashtag #WhyIStayed. But DiGiorno, a frozen pizza company, used the hashtag without first doing their research. The tweet, “#WhyIStayed You had pizza.” means that DiGiorno now has joined the countless other companies with social media blunders. But there is a lesson here in the way they handled it.

Check out the full story from AdWeek here.

Meeting Recap 9/8/2014

Did you miss our meeting yesterday? No worries! Below is the Powerpoint presentation from last night’s meeting, with all of the information we covered.

What is PRSSA

Some important points to remember:

-Dues will be due at our October 20 meeting, they are $70 for the year ($50 for national dues, $20 for chapter dues). We must put together and mail all dues together as one check to PRSSA national by November 1, so the October 20 deadline is pretty rigid. Members also can pay in the spring if they wish, but they will not have full access to the PRSSA membership benefits until then.

-Our next meeting is at 8 p.m. Monday, September 22 in Student Union 2591. Our speaker this time will Kelly Garrow,  who has been director of communications at the Toledo Museum of Art since 2009, and oversees marketing, public/media relations, and digital communications.

-We will be begin planning for the annual Student Organization Gala soon, and any member is welcome to be a part of the planning committee. The event usually has more than 300 students from organizations around campus and is a great way to gain event planning experience.

-Meetings will be at 8 p.m. every other Monday in Student Union 2591.

-If you have any questions, contact us!