A lesson in crisis PR from DiGiorno

Unless you live under a rock, you’ve heard about the story of Ray Rice.

On Monday, thousands of women (and men) took to Twitter to discuss their experiences with domestic violence, using the hashtag #WhyIStayed. But DiGiorno, a frozen pizza company, used the hashtag without first doing their research. The tweet, “#WhyIStayed You had pizza.” means that DiGiorno now has joined the countless other companies with social media blunders. But there is a lesson here in the way they handled it.

Check out the full story from AdWeek here.